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PROJECT INFO: Commissioned to design and deliver a window for Selfridges on Oxford Street, in London Smashed glass was installed behind the Selfridges window. A Pedestal dint is attached to a swing, two hidden fans blow out of sight insinuating that someone has been using the swing, broken the glass and run away. The concept was to deliver the company ethos: ‘Dints, make your mark’.

OUTCOME: Increased awareness of my brand and was commissioned to take part in other various exhibitions. The customised swing in the shop window was sold to a private buyer.

PROJECT #DINTS - SELFRIDGES CONCEPT WINDOW